By popular demand, another long-suppressed issue of the print Let's Anime is up at the Otaku Archive portion of the Internet Archive, complete with all the attitude, factual errors and translation mistakes you've come to expect from 90s zines! It's sure to be a fascinating look at what it took to put a fanzine out back in the days when Japanese translation was difficult, reliable raw information was hard to come by, and desktop publishing meant putting actual pieces of paper onto the top of a desk, trimming images and text by hand using scissors or an X-Acto blade, and pasting everything down with the old reliable UHU Glue Stick.
You can easily see exactly where I pasted things into the layout thanks to those harsh shadows. I still have the original pasteups for this issue, which is not a thing I can say about several other issues of the print Let's Anime. The process of putting together an issue was labor-intensive. For this particular issue I found myself blessed with a variety of submissions - Wilfredo Segarra sent me a terrific long-form Mazinger Z piece, Darius Washington wrote about Macross II, and Matt and CB delivered a rant about both the depressing state of then-current anime and the dismissive attitude the American fan sphere held towards the classics. Lloyd Carter gave me an installment of his long-running anime column "Beer Can Missiles," fake advice columnist The Beast offered yet more fake advice to fake correspondents, and I managed to throw in pieces about Giant Robo, a top ten robot anime list, scene reports, fanzine reviews, and because it's the 1990s, an article about Shonen Knife. The Nausicaa drone article came from an aviation magazine, the title of which has vanished into obscurity. Rounding out the issue were flyers for Project A-Kon 4, Anime America's Dojinshi contest, and I-Con's anime experiment "Chibi-Con"
All this text was keyboarded into a desktop publishing program, the name of which I cannot remember; all I know is it worked on our Windows 3.0 box. All the headlines, page numbers, and text blocks were printed out on our home inkjet printer. Illustrations were provided by hauling a load of manga, magazines, and books up to the Kinko's Copy at Windy Hill & 41, which was open all night and had free coffee, and I'd photocopy whatever I thought I was going to need for that particular issue.
Raw materials in hand, the next step was putting it all together and pasting it all up, one page at a time, trimming illustrations to fit and building collages of different images as necessary. This is kind of the fun part, as long as you keep a supply of sharp X-Acto blades handy. The pasted-up 8.5x11 pages would then be assembled into 11x17 signatures - a 28 page zine would require 7 signatures - and then that 11x17 mockup would be brought back to the Kinkos, or maybe the self-service copiers at Office Depot. That's where the actual printing of the book would be done. Then I'd take the pages home, assemble the books, staple the books with my long booklet stapler, and fold them. All by hand.
This stack of finished Let's Anime zines would be sold to the general public at anime club meetings, at anime fan tables at local conventions, and at the artist alley/promotional tables at Project A-Kon, which at the time was the only anime convention we were making it out to. And of course I sold issues through the mail via the PO box; anime zine publishers would swap zines and promote each other's publications, and there was a slow but steady amount of letters coming into that PO box from people who'd read about Let's Anime in another fanzine, picked up a flyer at a convention, or heard about us at a club meeting somewhere.
Did an issue of Let's Anime ever get a print run of more than 100 copies? I don't think so. I quit doing print issues of Let's Anime in 1999 for a multitude of reasons, mostly because on top of all the actual zine writing and layout work is all the extra work of simply getting that zine into the hands of readers. Distribution is the key word here, it's a job in and of itself, and one that I simply did not have time for. I enjoy making fanzines, I enjoy creating physical printed books, and as we sometimes see decades of internet work vanish in an instant, the permanence of ink on paper has become surprisingly valuable. But self-distribution requires a self dedicated to that and only that, and, well, I have other things to do. In the meantime, my writing about classic Japanese animation can reach an audience tens, hundreds, thousands of times wider than it ever could when it was limited to whatever I could print, staple, and fold one at a time.
-Dave Merrill
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